| Rate Examples | Inc. VATExcl. VAT |
|---|---|
| Daily / Weekend Rate | £ 45.0054.00 |
| 2 Day Rate | £ 55.0066.00 |
| 1 Week Rate | £ 78.0093.60 |
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The Sony FE 50mm f/1.2 GM is a premium full-frame prime lens designed to deliver top-tier performance for a wide range of creators, including photographers, filmmakers, and online content producers.
Photographers appreciate the 50mm focal length for its natural perspective, making it a go-to lens for portraits, street photography, weddings, and more. The wide f/1.2 aperture creates stunning background blur and excels in low-light situations, while also producing crisp, detailed images even when shot wide open. Despite the large aperture, the lens remains relatively compact and lightweight for its class, making it easy to carry and use in a variety of settings.
Filmmakers benefit from the lens’s smooth, accurate, and silent autofocus, which is essential for professional-looking video. The fast aperture allows for precise control over depth of field, perfect for isolating subjects and creating a cinematic look. Its optical quality ensures edge-to-edge sharpness and minimal distortion, helping maintain consistency in visual storytelling.
For online content creators, this lens offers a high-end solution for achieving polished, professional visuals. Whether filming talking-head videos, product reviews, or lifestyle content, the 50mm f/1.2 brings a shallow depth of field and beautiful rendering that enhances subject focus and adds a refined feel to any project.
